At the football season 2014/2015 Sport Lisboa e Benfica launched a new space for food drinks and entertainment. Named Benfica Fan Zone, this is a new public area that is open to all Benfica games at the Estádio da Luz, located in the area next to the pools and pavilions (access Alto dos Moinhos).
This area aims to give a new dimension to the experience of going to a football match, allowing Benfica members, supporters and sympathizers, the possibility of going early to the stadium and enjoy the mystique in an area with a wide range of quality, consisting of reference brands in the field of food and beverage.
This is a prime location for the bustling of emotions, the socialization of “benfiquismo” (extreme fans) the healthy togetherness of fans in an intimate and factionalist setting.
Entertainment is guaranteed in the preheating time of all matches in the stage of Estadio da Luz. Many activities are created throughout the season that includes music on stage installed in Benfica Fan Zone, hobbies with the award of several prizes, among many other activities. There is also a giant screen where fans can watch the issue of BTV including the reports of the pre-match, many broadcasts of the modalities of the Club, the Premier League matches, several live edited content, in constant interaction with the fans at the Fan Zone.